Technical Reports

Sample Technical Reports

“ThinkPad Customer Survey Report” – Lenovo (Beijing/New York)

“Survey Research Design for IBM World-Wide Channels Satisfaction/Audits & Surveys” – IBM Corporate Headquarters

“IBM World-Wide Channels Satisfaction and Loyalty Analysis” – IBM Corporate Headquarters

“Structural Equation/LISREL Modeling of Latin American Managed Accounts by Geography – Latin America

“Aptiva Express Nonresponse Bias Study” – IBM PC Company

“What Constitutes a Good Customer Satisfaction Survey: A Methodological Review?”

“Evaluation of Intelliquest’s Loyalty Regression Study”

“The Influence of Sales and Service Satisfaction on Returning to the Dealer: An Automatic Interaction Detection Model”

“Evaluation of J.D. Power’s Desktop Personal Computer End-User Satisfaction Study”

“Item Weighting Study: IBM Survey of Remarketer Satisfaction”

“European Market Segmentation by Country” – Europe, Middle East & Africa

“Executive Satisfaction Index Questionnaire: Multicultural Content Analysis and Testing” –Europe, Middle East & Africa

“The European Market Survey” – IBM PSBU, Europe, Middle East & Africa

“Market Differentiation Study: Conjoint Analysis of Large Accounts’ Preferences, UK” – IBM PSBU, Europe, Middle East & Africa /Corporate Management Committee, July 1991.

Electronic Article Surveillance Installation Survey; Extended End User Questionnaire development, Sensormatic Electronics Corporation

Review of Channel – Product Value Brand Mapping – IBM PSBU, Europe, Middle East & Africa, March 1992.

Development of weighted importance techniques for PCD survey

Development of questionnaire for European Marketplace Survey – IBM PSBU, Europe, Middle East & Africa /Burke Research, Ltd. (UK)

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