Projects And Clients

CRG has fulfilled numerous projects for companies like IBM, working for several divisions of the corporation worldwide and in the US for over twenty years. Project examples include the development of IBM’s customer satisfaction program for the European Community, market segmentation analysis, modeling of what motivates neutral respondents to migrate to satisfaction/dissatisfaction, and a multi-year research program on service satisfaction with the repair of mobile and desktop computers. Through weekly reports to managers, immediate alerts were issued to correct issues and anticipate trends. We also provided monthly measurements of satisfaction and repurchase intention. Our brand satisfaction research monitors progress in the market indexed to the Best of Class and select benchmark competitors.

Our client list for US, Europe, Middle East and South Asia includes primary companies and those with whom we have teamed, including IBM, Lenovo, Maritz Marketing Research, Maritz Ltd., Carlson Marketing Group, TNS-Global Market Research (Sofres), Sensormatic, SuperLetter.com, and Technical Services Solutions, among others. Prior clients include international corporations in the computer industry, travel, heavy manufacturing, consultant services, banking, and federal and state government.

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